Wednesday, December 30, 2009

MacProTouch and TV


The Macprotouch could potentially change the way TV is distributed, managed, and viewed. Let's get real here, people watch tv online all the time, legally and illegally, and with the MacProTouch, TV suddenly can become a portable concept, not just something you sit and watch, but something you can watch at any time.

Think of the model of cable tv: You buy a certain number of channels, you subscribe to each channel. You never get the show you want, when you want it. You then pay for Tivo to ensure you record the right channels at the right time to get what you want?
Why not incorporate TV channel concepts using the internet?

For example, you open up your iTV on the MacProTouch, and decide to subscribe to the HBO and Movie Channel. You can now stream both channels online, a similar experience to TV, as in you easily flick between each channel while its streaming, but instead its streamed via web, not cable.

You see a repeat show of Sopranos is on, but you'll be out of the house. No problem, touch on the schedule to 'TiVo' Sopranos. Two things will happen: your MacProTouch is switched off, so the episode is downloaded into a user 'cloud', that the user can access when they switch it on. If your MacProTouch is switched 'on', the laptop can automatically download the show WHEN it happens, locally to your laptop. 'TiVo'd shows can stay online in a cloud for up to say a week if that is the user preference, which saves time and space on the harddrive.

Of course, the experience of watching TV is a bit different that watching it on a laptop, but here is where the clever part can come in. You can now watch TV as it airs on your laptop via wireless, or on a typical TV monitor via cable, AND you can hook up your laptop to your monitor (possibly remotely) to watch 'TiVod' shows on the big screen. It pleases the advertisers, cable channels, internet users et all, by tweaking the business model, not by reinventing the wheel.

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